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Accumen Consulting provides help to grow your business & become more profitable

Internet Marketing

Internet marketing is a tremendous business development tool that sits along traditional marketing methods. It is your window to the world and to potential customers and gives businesses of any size access to mass marketing at an affordable price.

Specific benefits of Internet marketing include:

  • Global Reach – allowing you to tap into new and previously undreamt of markets
  • Lower Cost – can reach targeted customers at a significantly lower cost than traditional methods
  • Measurable Results – email or banner advertising can be easily measured to establish the effectiveness of a campaign
  • Personalisation - databases can be continually refined to target specific customers and develop targeted offers
  • Diversified Campaigns – internet marketing allows you to use combine creative forms such as music, video, images etc
  • Better Conversion Rates – resulting in a better ROI
As with any activity any online activity must start with developing an online marketing strategy. Getting this right is the first step in creating an online marketing campaign.

We can help with:
Search Engine Optimisation
Search Engine visibility is the key to online success as customers are increasingly accessing websites by using online search engines rather than the web address.
93%* of internet traffic comes from search engines and if your website is not ranked highly then customers will go to your competitors

SEO places your website in the first few pages of a search engine for a defined set of keywords that are relevant to your business.

*Forrester Research

Acumen’s approach can achieve the following:

1. Drive Targeted traffic to your site – this can be enhanced if used in conjunction with PPC advertising
2.Improve Sales Conversion rates – through better site architecture such as design, navigation, content

Our service will involve the following:

  • Website Review
  • Competitor Analysis
  • Keyword Research & Identification
  • SEO Copywriting
  • Creation of Title, Description and Header Tags
  • Link Popularity Management
  • Search Engine & Directory Submissions
  • Website Load Time, Browser Compatibility & Resolution Validation
  • Website analysis and SEO Tracking & Reporting

Pay Per Click
PPC allows one to target potential customers actively searching the web for a specific product or service.
It is a search engine marketing service where advertisers only pay when users ‘click’ on an advert to visit their website. The advertiser pays nothing to appear on sponsored search results other than the amount they have ‘bid for’ when someone clicks on their ad and is taken to their landing page.

Due to its nature PPC can be set up very quickly and offers great flexibility in targeting and scope and since one only pays for ‘clink throughs’ it is a highly cost-effective form of advertising when implemented correctly.

Email Marketing
Providing your products or services by email can be a powerful and flexible form of direct marketing. Your message can be tailored to your customers and it can be communicated quickly and cheaply.

However it is important to remember that a blanket email might get filtered as spam and that permission may be required before sending marketing emails.
Email marketing is governed by data protection, privacy and ecommerce laws and thus a campaign needs to be planned carefully.

Internet Marketing

Search Engine Optimisation
Pay Per Click
Email Marketing
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