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Words of Warning on SEO

The information contained in this guide will alert you to some of the unethical methods you may come across.

 

The search engine marketing industry is relatively new and as a consequence the market is still developing. However, be warned, there are some unethical companies out there hoping to prosper due to client ignorance.

It is hoped that the information contained in this guide will alert you to some of the unethical methods you may come across.

 

WHAT TO BE WARY OF

Be wary of ‘Search Engine Spam’. This is when the search engine algorithms are manipulated so that content is visible to search engines but hidden to regular users. This and other illegitimate methods carry penalties that ban your site from search engines.

Outlined below are some of the more common unethical techniques that are considered to be spam:

  • Increasing keyword density beyond readability point in meta tags, titles and description, throughout the text, etc.
  • Keyword spamming through comment tags which are hidden to users.
  • Hidden text and image links - These are normally visible to search engine spiders but not visitors.
  • Delivering different pages to search engines than users.
  • Creating spam doorway pages just for search engines and not for users.

 Some other practices that may be used by SEO’:

  • Promote websites by joining link farms and free-for-all links
  • Place hidden links back to their site from their clients\\\' site without the owner\\\'s expressed consent.
  • Cross-link clients sites among themselves
  • Guarantee top rankings in major search engines. In most instances they will get you top rankings for obscure keywords that don\\\'t bring any traffic and are of no use.
  • Use their own network of shadow domains to boost rankings and traffic for your own.
  • Will add valueless content to your website that may work for search engines but will put off users.
  • Offer exclusive rights over certain keyword guaranteed to bring in traffic.
  • Sending traffic to your website from other sites for a fee.
  • Offering a guaranteed position. No one can or should offer a guaranteed position

When negotiating with companies in the initial stages mention some of these practices so they know you are aware of unethical methods used in the industry.

We also recommend that you go through Acumen Consulting’s guide on “How to Hire a SEO Company.

Related Articles

  1. 1.     The Importance of SEO for Business
  2. 2.     How to Hire a SEO Company
  3. 3.     The Importance of a SEO Contract

 

 

This article was first published on July 2009 and may not necessarily match current events or current opinions and views of Acumen Consulting Ltd. The information contained in this article is intended as a guide.

 


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